April 3, 2024

Braze: AI Marketing Advisors & The Craft of Customer Engagement with CEO Bill Magnuson

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Braze CEO

Show Notes

Braze CEO Bill Magnuson talked with hosts Austin and Katie about how major companies use their product, being ahead of the AI curve, and the tools clients usually consolidate when they switch to Braze. Bill also shared insights on growing the company and staying profitable, along with his journey from co-founder and CTO to CEO before going public.

$BRZE

00:01:21 - The state of marketing

00:06:09 - Why they built the company in 2011 and how the landscape changed

00:10:27 - How big names are using Braze

00:18:05 - Landing an 8 figure customer and “hunting and farming”

00:21:41 - What tools companies consolidate when they move to Braze

00:26:35 - Why costs differs across platforms

00:30:02 - Scaling at Braze and profitability

00:35:23 - Being a startup founder CTO turned public company CEO

00:38:46 - Using AI for the last decade and the rise of GenAI

00:49:59 - Steering clear of political campaigns

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